YOU’VE tasted KFC – but would you try VFC?
That stands for Vegan Fried Chick*n – and is coming to a finger-lickin’ plate near you for Veganuary.
The meat-free fast food snack is the brainchild of York duo Matthew Glover and Adam Lyons.
Matthew is the businessman-turned-activist who together with his wife Jane Land launched the Veganuary movement in 2014 to encourage people to follow a plant-based diet.
Adam is the chef and restaurateur behind Source.
Launching his new Vegan Fried Chick*n Company, Matthew said: “This is where food meets activism. This is our sit-down protest.”
Matthew revealed the idea for the business came after he tried some of Adam’s vegan fried chicken at Source in York and said it was “the best vegan fried chick*n I had ever tasted”.
He thought that if people just tried it, they would realise that factory farming and slaughter were not needed to get the taste and texture of meat.
Inspired by Matthew, Adam took part in Veganuary and then, with the idea of VFC taking shape, Matthew took the chef inside a typical industrial chicken farm. “Adam had never thought too closely about how chickens were reared before then, and that visit was a game-changer for him. He went in as a fledgling vegan and came out one hundred per cent committed to getting VFC into the mainstream market.” Read from source….