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New Kia logo and slogan revealed ahead of bespoke EV debut

Kia has revealed a new logo design and global brand slogan as part of ambitions to “establish a leadership position in the future mobility industry”.

The new logo, described as a “rhythmical, unbroken line”, is said to resemble a handwritten signature. Also said to demonstrate “confidence” and “rising ambitions for the brand”, the logo was unveiled during a record-breaking pyrotechnic display in Incheon, South Korea, with 303 drones launching hundreds of synchronised fireworks.

The branding revamp comes before the reveal of a pivotal new electric car demonstrating the “new brand purpose” on 15 January. Alongside this, there will be more strategic details following on from last year’s announcement of Kia’s Plan S five-year strategy, in which £19 billion will be invested. Read from source….