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Startup Bharat: This fashion ecommerce startup curates undiscovered, Made in India brands

The Italian word “maniera” translates into “style” and “manner” in English. It was the word that sisters Shabna and Shaiba Salam took inspiration from when they launched their lifestyle and fashion ecommerce platform Maneraa in 2019.

The Pune-based ecommerce startup is an omnichannel platform that is “made in India, made for India”. The founders, realising that fashion was no longer the domain of the urban elite, decided to focus on youth in Tier II and III cities with their curated platform.

She explains that their concept is to recognise the potential of small, unbranded fashion and lifestyle retailers, to help them manage quality, and to give them an opportunity to share their unique products with the India-wide market on an online platform.

With its headquarters in Pune and an office in Kochi, Maneraa has a team of 15 people, working towards building a platform that bridges the gap between aspiration and access, for both buyers and sellers, and stands tall amidst the likes of Myntra, Nykaa Fashion, Limeroad, Amazon Fashion, and others.

“Increased internet penetration and smartphone usage have led to a significant rise in first-time online shoppers, especially in the non-metros and Tier II and III cities. Maneraa is looking forward to extending its reach to those first-time online shoppers,” Shabna says.

Shabna, a dentist by profession, and Shaiba, a commerce graduate, quit their jobs in 2019 when they got an opportunity to be a part of a Dubai-based online aggregator for Indian ethnic fashion.

While working with that firm, the sisters came across a lot of smaller brands and retailers that lacked market exposure despite India’s ecommerce boom. Read from source….